Stop
Chasing Your Target Market:
4
Steps to Attracting Your Ideal Clients
By Lisa Cherney,
President of Conscious Marketing
If you are only focusing
on your target market you are missing the mark! Different from a “target,”
your Ideal Client is not described using facts and figures like age and income. Instead
they are folks who… love to give you money or follow all your advice. Imagine
a business full of these people! If you attract any clients who are not fun to
work with, you know you are missing the mark.
Stop wasting money marketing
to people who are not in line with who you are and what you really want to offer. If
you define your Ideal Client, that is who you will attract. Don’t settle
for less! Create the business you desire.
Stop pounding the pavement and learn how infuse your marketing with key items that are guaranteed to make your Ideal
Clients come to you!
You
will learn:
- The critical differences between your "target" and your "Ideal Client"
- Uncovering and "owning" the definition of YOUR Ideal Client
- How to leverage your Ideal Client for maximum success
- Marketing strategies to attract your Ideal Client and to grow your business
Inspire Clients to Say… I Need That!
Finding Your Irresistible “Juicy” Benefits
Presented by: Lisa Cherney, President
of Conscious Marketing
Have you noticed lately
that everyone is promising to help you “make more money,” or “feel happier?” We often ignore these
promises because we hear them so often. So, how do we stand out in the crowd? How do we communicate the benefits of our product or service so our clients will actually
hear us? The key is connecting with our “Juice,” that authentic passion
that comes from inside.
When you uncover and communicate
your Juicy Benefits with clarity and conviction, your Ideal Clients will finally understand how you can help them. In fact, we nearly eliminate the notion of competition when we find these words. Clients appreciate why you and your expertise are unique and they say, “I need that!”
In this interactive discussion,
you will get to the core of what makes you and your service distinctive, and how to communicate your capabilities in the sales
and marketing process. Uncovering this Juice and articulating the passion for what you do, will give you clarity to communicate
an authentic marketing message that will attract tons of your ideal clients.
Capitalize on
Your Uniqueness and Eliminate the Competition
Have you ever met someone who
appears to be offering the same product or service, but you know your approach is different?
If your business is an extension of you, then the things that make you unique are the key to eliminating your competition. These are your “Unique Abilities”
and they are about you, not your product or service.
If you hold back for fear of
bragging or because you are not ready to own what makes you great, then your marketing will sounds like everyone else’s. You may attract clients, but it won’t be because they want what makes you unique. It’s almost like lying to someone you’re dating and then they fall in
love with the lie. As a business owner, it feels like sacrificing your passion.
So, if you want to attract your
Ideal Clients (the ones that love to give you money) then it’s time to own your individuality. In this program we will
talk about ways to find the words you need in order to sell yourself. You will
learn how to talk about your Unique Abilities with passion and clarity so you will easily stand out and attract tons of Ideal
Clients!
You will learn:
· How utilizing Unique Abilities will make you stand out in the crowd
· Four key questions to ask yourself that uncover your Unique Abilities
· Simple methods for communicating your uniqueness in your marketing
· How to continue to build your Unique Ability portfolio to grow your business
Exponential Growth Without
Exponential Stress:
How to Develop a Board of Advisors
By Lisa Cherney, President of Conscious Marketing
Successful business owners have
successful people around them who are experts in areas that are not their passion. They
model what works and don’t try to reinvent the wheel. Statistics show that
the biggest reason small businesses fail is that they try to do everything themselves and their growth is stifled.
Creating a Board of Advisors
is an essential business strategy. We could all learn from looking to the greatest
athletes and performers in the world. Those are on the top of their game or business
consult experts to maximize their success.
They have a board of advisors
around them to help them focus on what they love. Tiger Woods doesn’t carry
his golf clubs just as Brad Pitt doesn’t reconcile his bank statements. They
know that they are not finance or marketing experts. And guess what? You don’t have to have an executive level income to have a board of advisors. During this interactive discussion you begin to create your own strategic business advisory board.
You will learn:
·
The 5 Signs That Say, “Build a board now or else!”
·
How to determine your available board positions
·
How to define and Attract Ideal Board members
·
Strategies to make to most of your Board
