In this CD program you will hear “live” examples of Lisa coaching real business owners

 Here’s the highlights:

• The critical differences between your "target" and your "Ideal Client"
• Defining  YOUR Ideal Client and strategies  to attract them
• How to eliminate all competition with your “juicy” message
• How to make your Ideal Clients say, “I Need That!”

Move beyond your credentials and list of services and step into the juice that makes your business unique! 

Join us for this intensive program on two of the most important Conscious Marketing tools: Defining Your Ideal Clients and Uncovering Your “Juicy” Benefits.  This is a powerful combination that when achieved provides clarity to your message, makes it stand out in the crowd and attracts more business.

Hear How Businesses Like Yours Breakthrough The Clutter

Hear Lisa coaching clients and applying the concepts to real businesses.  Listen in as they discover that their target only scratches the surface of who they want to attract.  Hear them take their basic benefits and add authentic “juice” that brings out their uniqueness. 

Eliminate Competition By Connecting With Your “Juice”

Learn to communicate how doing business with you will change their life. Shift from using mundane “features” (like credentials) to “Juicy” Benefits.   This is what sets you apart from the crowd and communicates your passion.  Your Ideal Clients won’t be able to resist!

Here’s the ticket:

• The critical differences between your "target" and your "Ideal Client"
• Uncover and "own" the definition of YOUR Ideal Client
• Make room for Ideal Clients - How to fire the non-Ideal
• Strategies to attract your Ideal Client and to grow your business
• Bring out your “juice” by asking yourself 2 simple questions
• How to make your Ideal Clients say, “I Need That!”