Evaluation of Current Materials

We will review your current brochures, flyers, websites, etc and provide recommendations for improvement based on your goals.  We consider strategy, design and copy/content.  We will also assess the congruency with what you say you want to be portraying.  In other words, is your passion coming through?  This is often the phase that follows Coaching. 

Marketing Strategy & Tactics

Based on the clarity you achieve with Coaching and/or discussions about your goals, we will recommend specific marketing strategies and tactics.  For example, if we decide together that an effective strategy would be to target a specific group of people (i.e. event planners, nurses or new homeowners) we may suggest the marketing "tactic" of sending a mailing that would include a carefully crafted letter along with a brochure highlighting the Key Benefits of your product/service.  We may also suggest the letter include a special "offer" to increase the response (i.e. a free consultation or discount).

In the Implementation phase our team procures the mailing list, writes the letter, creates & prints your brochure and sends it to your target.  We can also help track the responses and coach you through making follow-up sales calls. 

The mailing is just one example of specific tactic.  Others include writing articles for local papers, speaking opportunities, creating a website to sell your product and placing an ad in publication your target reads.