Unlike traditional marketing, Conscious Marketing (CM) is not based on creating fear or fighting the competition. It’s also not about figuring out what clients want and becoming that.  It's about tapping into your heart, intuition and instinct to create your marketing message.  It’s getting out of your head, getting out of your own way, and connecting with what is already there.  Like in any relationship, if we are not authentic, we attract people that resonate with the lie and therefore they don't feel good and are not fun to spend time with.  Your Ideal Client (the one that feels good and is fun to work with) is attracted to your passion, not a false image you create because that is what you think they want.  

CM helps you draw out that passion, get clarity, and channel it into your materials so people can connect with you from that authentic, passionate place.  CM builds on the Law of Attraction, which says that we will draw unto us things and people that are of a like vibration.  In other words, what we clearly focus on, we create (positive or negative).  In order to attract those clients that we want to help (our Ideal Client), we must be clear about who they are, and portray our true essence in our materials.  It’s that essence that will connect with your Ideal Clients.